Electronic Books

Total Books: 1 - 19 /19
A Contingency-Based View of Chief Executive Officers¿ Early Warning Behavior

Organizations need to identify risks and chances of environmental changes in order to adapt to or possibly even to influence ...

Lee mas
Adaptive Information Systems and Modelling in Economics and Management Science

Learning and adaption are key features of "real economies". Studying interesting real phenomena like innovation, industry ...

Lee mas
Consumer Packaging Strategy : Localisation in Asian Markets / Huda Khan, Richard Lee, Polymeros Chrysochou

Illustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular ...

Lee mas
Contemporary Issues in Luxury Brand Management / Sylvie Studente, Eleonora Cattaneo

Provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury ...

Lee mas
Economics and Management of Networks : Franchising, Strategic Alliances, and Cooperatives

The book emphasizes research in economics and management of networks as a theory-driven field. The book presents new research ...

Lee mas
Empirical Research within Resource-Based Theory

Katja Nothnagel evaluates this growing body of empirical research in resource-based theory. She starts out by deriving six ...

Lee mas
Formation and Early Growth of Business Webs

Networks of firms have been in the focus of management research for several years. Recently, special attention has been paid ...

Lee mas
Handbook Utility Management

As the deregulation of European utility markets has progressed, the dynamics of and the competitive pressure in the utility ...

Lee mas
Management of Convergence in Innovation

Throughout the past decade, the phenomenon of technological convergence has increasingly gained managerial attention. In ...

Lee mas
Managing Innovation in Organisations : ostering an Entrepreneurial Approach / Vanessa Ratten

Explores how organisations need to manage their innovation processes in order to compete in the global marketplace. Innovation ...

Lee mas
NoIMG
Marketing and the Customer Value Chain : Integrating Marketing and Supply Chain Management / Thomas Fotiadis, Dimitris Folinas, Konstantinos Vasileiou, Aggeliki Konstantoglou

Offers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections ...

Lee mas
Process-based Strategic Planning

A company's strategies define its future direction, specifying not only target market positions for many years to come, ...

Lee mas
Process-based Strategic Planning

A company's strategies define its future direction specifying not only target market positions for many years to come, but ...

Lee mas
Process-based Strategic Planning

A company's strategies define its future direction specifying not only target market positions for many years to come, but ...

Lee mas
Rethinking Project Management for a Dynamic and Digital World / Darren Dalcher

Brings together some of the best writing by leading authorities on many key topics, including benchmarking, lean quality, ...

Lee mas
Strategic Management — New Rules for Old Europe

The European market presents numerous opportunities and challenges for business enterprises. In this anthology, lecturers ...

Lee mas
Strategic Marketing : Concepts and Cases / Russell Abratt, Michael Bendixen

Explores concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss ...

Lee mas
The Front-end of Large Public Projects : Paradoxes and Ways Ahead / Terry M. Williams, Knut Samset, Gro Holst Volden

Delves into the reality of large public projects, to show how they can be managed effectively and efficiently, recognising ...

Lee mas
Trailblazing in Entrepreneurship

In this book, the authors present a challenge for future research to build a stronger, more complete understanding of entrepreneurial ...

Lee mas
Total Books: 1 - 19 /19