Organizations need to identify risks and chances of environmental changes in order to adapt to or possibly even to influence ...
Lee masLearning and adaption are key features of "real economies". Studying interesting real phenomena like innovation, industry ...
Lee masIllustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular ...
Lee masProvides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury ...
Lee masThe book emphasizes research in economics and management of networks as a theory-driven field. The book presents new research ...
Lee masKatja Nothnagel evaluates this growing body of empirical research in resource-based theory. She starts out by deriving six ...
Lee masNetworks of firms have been in the focus of management research for several years. Recently, special attention has been paid ...
Lee masAs the deregulation of European utility markets has progressed, the dynamics of and the competitive pressure in the utility ...
Lee masThroughout the past decade, the phenomenon of technological convergence has increasingly gained managerial attention. In ...
Lee masExplores how organisations need to manage their innovation processes in order to compete in the global marketplace. Innovation ...
Lee masOffers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections ...
Lee masA company's strategies define its future direction, specifying not only target market positions for many years to come, ...
Lee masA company's strategies define its future direction specifying not only target market positions for many years to come, but ...
Lee masA company's strategies define its future direction specifying not only target market positions for many years to come, but ...
Lee masBrings together some of the best writing by leading authorities on many key topics, including benchmarking, lean quality, ...
Lee masThe European market presents numerous opportunities and challenges for business enterprises. In this anthology, lecturers ...
Lee masExplores concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss ...
Lee masDelves into the reality of large public projects, to show how they can be managed effectively and efficiently, recognising ...
Lee masIn this book, the authors present a challenge for future research to build a stronger, more complete understanding of entrepreneurial ...
Lee mas